![](https://i.kinja-img.com/gawker-media/image/upload/s--2H47uD2x--/c_fit,fl_progressive,q_80,w_636/a1a56b08a7d9aeed0a17cce4ea9f0dab.jpg)
One of my favorite moments of the 1990s—and I mean this sincerely—was when LL Cool J did a commercial for GAP in 1999 where he not only showed up rocking a FUBU hat but also worked “for us, by us on the low” into the rap he did about GAP. In one 30-second spot, LL Cool J used all of his cultural cool to effectively…
from The Root https://ift.tt/3mgGXmz